Dermatologist Detailing

It’s a Head&Shoulders project.

Until now within the scope of the project,

• • In 11 province
  • 80% of dermatologists were directly reached.

With this project, it is aimed to raise awareness that Head & Shoulders is not only a shampoo, but also a dermo-cosmetic product and has scalp healing properties.

In this direction, Head & Shoulders is explained to 80% of the dermatologists in the determined provinces every year, pharmacist seminars are organized in many provinces and two national congresses are attended to dermatologists.